Enhancing and Investing in Care Homes and Home Care Services
Specialists in Supporting and Growing Care Services
At Aquas Capital, we specialise in supporting, investing in, and acquiring home care, care homes, and senior living businesses. Our experienced team understands the care sector deeply, enabling us to enhance your business while ensuring world-class, person-centred care.
Ensuring a Smooth Transition for Your Legacy
We are not brokers; we invest in and acquire care homes and home care businesses. Collaborating with independent care operators, we ensure your legacy, staff, and residents are well cared for. If your business isn't the right fit for us, we can connect you with our trusted network of qualified buyers.
Preparing Today for a Rewarding Tomorrow
If you're considering selling your care home or home care business, it's never too early to prepare. Taking proactive steps now ensures that your hard work and dedication translate into the best possible outcome. A little preparation today can lead to a smoother, more rewarding sale in the future.
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Who We are
We specialise in supporting, investing in, and acquiring Home Care, Care Homes, and Senior Living businesses.Our experienced team has a deep understanding of the care sector, enabling us to enhance and elevate your business while ensuring world-class, person-centred care.Many care business owners, after decades of dedicated service, entrust us to build on their legacy, leveraging our expertise to strengthen and grow what they have worked so hard to create. In many cases, we collaborate with owners years before they plan to sell, helping to improve their business and preparing for a smooth transition.Our commitment is to protect, nurture, and grow your care business, ensuring it continues to thrive and serve your community long into the future.If you’re considering selling within the next five years, let’s start a conversation today.
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Sell Your Business
We are not brokers, we invest in and acquire care homes and home care businesses. We collaborate with independent care operators with decades of experience and would love the opportunity to explore whether your business is the right fit for us. If it isn’t, we can connect you with our trusted network of qualified buyers.Our team provides a safe and reliable transition, ensuring your legacy, staff, and residents are well cared for.We are committed to building on the incredible foundation you’ve created, enhancing the quality of care and enriching the lives of your residents, staff, and families.In many cases, we secure agreements to purchase businesses years in advance of an owner’s decision to sell. With an increasing number of care businesses struggling to find the right buyer, having a guaranteed sale in place can provide you with peace of mind and financial certainty.If you’re thinking about selling, whether now or in the future, let’s start a conversation.
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Get Ready To Sell
If you’ve started thinking about selling your care home or home care business, even if it’s just a distant possibility, it’s never too early to prepare. The right groundwork now can make all the difference later, especially when it comes to finding a buyer who truly values what you’ve built.Taking proactive steps today ensures that your hard work, dedication, and legacy translate into the best possible outcome. A little preparation now can lead to a smoother, more rewarding sale when the time comes.Selling your care business isn’t just a transaction, it’s a careful handover. It’s about ensuring that the care, community, and people you’ve nurtured continue to thrive. While the process may seem overwhelming, focusing on a few key areas will set you on the right path, giving you confidence in your decisions and securing the future you deserve.And we’re here to support you every step of the way.
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Grow Your Group
Are you already running a successful care home or home care service and dreaming of scaling into a larger group with a lucrative Private Equity exit, but lack a clear roadmap or experience to make it happen?We exclusively partner with successful care home and home care operators who want to build significant wealth by expanding into a group of 10 to 20 care businesses using a proven Buy & Build strategy, with a planned Private Equity exit within five years.How We Help You Achieve a Multi-Million Pound ExitWe achieve this by strategically acquiring care businesses alongside you in a joint venture (JV) model, targeting operators who are retiring or seeking an exit within a specific geographical area.Once we’ve scaled the group, we sell the trading companies to Private Equity within 3–5 years, typically at a valuation of 9x profits. With dedication, expert guidance, and a structured approach, this can lead to a substantial liquidity event ranging from £20M to £90M.Why Buy & Build?Buy & Build strategies are the preferred method of wealth creation for sophisticated investors and business leaders worldwide. Forbes has published a comprehensive article outlining how and why this strategy is so effective.If you’re ready to take your care business to the next level and secure a transformational financial outcome, let’s start a conversation today.
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Your Roadmap to Selling a Care Home in the UK
Thinking about selling your care home? Whether it's a long-term goal or an immediate plan, the right preparation ensures a smooth sale and maximises your return.
How to Get the Best Price (and a Buyer You Trust)
A well-prepared care home attracts better buyers and higher valuations. We’ve outlined eight key areas to strengthen your business before selling.
Creating a Smooth Transition
Buyers look for self-sufficient care homes. If your business relies heavily on you, this can impact value. Start transitioning responsibilities to your team, aim for at least 30 days of independent operation before listing for sale.
Strengthening Your Finances
Buyers want transparent, organised financials. Ensure your records are clear, ideally with sector-experienced accountants managing them.
Optimising Your Systems & Operations
Structured operations make your care home more appealing. If key processes are outdated or undocumented, now is the time to modernise.
Leveraging Technology for Higher Valuations
The latest CQC guidelines prioritise well-led, responsive care. Upgrading to smart technology not only streamlines compliance but also makes your care home more valuable to buyers.
Marketing for Maximum Visibility
A full care home is a high-value care home. Strong occupancy rates, especially with private clients, can double your business’s worth. Effective marketing plays a crucial role in this.
Enhancing Your Sales Process
Marketing attracts interest, sales convert clients. A structured, warm approach ensures potential residents and families feel confident in choosing your care home.
Boosting Your CQC Rating
A Good or Outstanding CQC rating dramatically increases your sale value. We help care home owners navigate compliance improvements to strengthen their market position.
How We Support You
At Aquas, we guide care home owners through maximising business value, modernising operations, and securing the best buy. Whether you're selling soon or planning for the future, we’re here to help.
Let’s start the conversation.
How Technology Can Boost Your CQC Rating & Secure a High-Value Sale
If you're considering selling your care home in the next few years, adopting the right technology can increase its value, attract better buyers, and improve operational efficiency. Modern technology isn’t about complexity, it’s about streamlining daily tasks, enhancing care quality, and future-proofing your home.
We work with leading technology providers that help care homes integrate smart, easy-to-use solutions that support a smoother sale. Whether you’re planning to retire in the next 3 to 5 years, these improvements can significantly boost your home’s appeal and value.
Using Technology to Strengthen Your CQC Rating
The CQC prioritises well-led, safe, and responsive care. Implementing the right digital tools can help elevate your CQC rating while demonstrating a commitment to modern, person-centred care, key factors buyers look for.
How Technology Enhances Care and Compliance
- Electronic Medication Management (eMAR): Digitises medication tracking, reducing errors and improving patient safety.
- Electronic Care Planning (eCP): Enables real-time updates to personalised care plans, ensuring seamless, responsive care.
- Resident Engagement Tools: VR and interactive tech enhance social interaction, reducing isolation and improving wellbeing.
- Remote Patient Monitoring (RPM): Tracks residents’ health proactively, allowing early intervention and minimising hospital visits.
- Smart Home Technology: Fall detectors, motion sensors, and safety alarms enhance independence while keeping residents safe.
- Team Communication Platforms: Improve coordination between staff, ensuring timely and well-informed care delivery.
- Data Analytics: Provides insights into care patterns, helping to refine and improve services continuously.
Future-Proofing Your Care Home for a Competitive Market
In an increasingly competitive market, care homes that embrace innovative, forward-thinking solutions attract more interest and higher valuations. Buyers today prioritise well-prepared homes with efficient, technology-driven operations.
By integrating the right systems, your care home will be easier to manage, more compliant, and significantly more attractive to buyers, all while ensuring residents receive the highest standard of care.
Supporting Your Sale & Retirement
At Aquas, we help care home owners implement cutting-edge technology, improve compliance, and prepare for a smooth, profitable sale. A well-structured, technology-enhanced care home is more valuable, more efficient, and more desirable to buyers.
Ready to future-proof your care home and secure a rewarding exit? Let’s talk.
How to Improve Quality of Life in Your Care Home
How to Improve Quality of Life in Your Care Home
Ensuring a high quality of life for your residents is at the heart of a well-run care home. As many older adults navigate significant life changes and health challenges, providing a fulfilling, supportive, and engaging environment is essential.
Studies show that a positive outlook improves energy levels and reduces cognitive decline. Your team’s goal should be to help residents make the most of their later years, feeling happy, valued, and at home. Below are some of the best ways to enhance resident well-being and overall care home culture.
Encouraging Residents to Stay Active
Physical activity is crucial at any age, but for older adults, staying active is vital for preventing illness, maintaining mobility, and supporting mental well-being. However, research suggests that people over 65 spend over 10 hours a day sedentary.
- Encourage outdoor hobbies such as gardening or walking to promote physical and mental wellness.
- Create structured activity schedules tailored to individual residents’ abilities and interests.
- Incorporate gentle exercises and group fitness activities to keep residents engaged.
Personalising the Care Home Experience
A truly homely environment enhances resident satisfaction and emotional well-being. Small, thoughtful touches make a care home feel more like home.
- Decorate communal areas with artwork, soft furnishings, and personalised touches.
- Encourage families to bring photos, keepsakes, and personal items to residents’ rooms.
- Ensure every resident has a private, comfortable space where they feel safe and relaxed.
Building a Warm and Welcoming Culture
A strong, positive culture is the foundation of a thriving care home. Like any workplace, the atmosphere impacts both residents and staff. A warm, collaborative environment fosters trust, engagement, and a sense of belonging.
- Promote a culture where everyone feels heard, valued, and respected.
- Encourage interactions between residents, staff, and families to build a strong community.
- Prioritise staff well-being, happy, motivated caregivers provide better quality care.
Strengthening Leadership and Management
Effective management is crucial for maintaining structure, ensuring safety, and improving resident experiences. Strong leadership leads to confident staff and better care delivery.
- Train managers in communication, problem-solving, and people management.
- Develop a clear leadership structure to support staff and streamline operations.
- Encourage continuous professional development for better decision-making and resident care.
Creating a Care Home Residents Truly Enjoy
From promoting active lifestyles to fostering a homely, welcoming culture, enhancing quality of life should be a top priority. A well-managed care home with a happy, engaged community stands out, not just to residents and families but to CQC inspectors and future buyers.
At Aquas, we work with care home owners to optimise operations, enhance resident well-being, and create a thriving care environment.
Looking to improve your care home? Let’s talk.
How to Increase the Value of Your Care Home with an Effective Marketing & Sales Strategy
How to Increase the Value of Your Care Home with an Effective Marketing and Sales Strategy
A strong marketing and sales strategy can significantly increase the value of your care home, often by 100% within three months and up to 300% within 18 months. While exceptional care remains the top priority, attracting and converting private residents requires a structured approach that cannot be left to chance.
If you are planning to sell your care home within the next few years, implementing our marketing and sales strategies will maximise its value, increase occupancy and make your business significantly more attractive to buyers.
The Critical Role of Marketing and Sales
Marketing generates awareness while sales convert that interest into residents. Without a structured system, care homes struggle to attract and retain private residents, limiting their potential growth.
- Build your brand, a distinct and well-defined brand sets your care home apart and increases private resident enquiries
- Generate qualified enquiries, effective marketing attracts a steady flow of families actively searching for care homes
- Make decision-making easy, your communication must build trust, address concerns and reassure families that your care home is the best choice
- Enhance referrals, a structured referral system turns satisfied residents and families into advocates who help fill your home
Developing a Marketing and Sales Strategy
Many care homes overlook the importance of marketing and sales. Our team builds and optimises these functions to achieve near 100% occupancy, attract more private residents and significantly boost your care home’s profitability.
How Our Team Can Help
- Build an attractive brand, we identify and highlight your care home's unique selling points to make it stand out
- Develop a marketing strategy, we help you generate a steady stream of enquiries through your website, Google, social media, PR and referral networks
- Convert callers into residents, we train your team in proven techniques to guide families through the decision-making process
- First impressions matter, we optimise your visitor experience to increase conversions and build trust with prospective families
Key Marketing Strategies We Implement
- Optimised website, your website must be user-friendly, engaging and conversion-focused to turn visitors into residents
- Google search optimisation, since 93% of private residents start with a Google search, we ensure your care home appears prominently
- Social media engagement, platforms like Facebook, Twitter and Instagram drive consistent inquiries when used correctly
- Local outreach, we help you establish partnerships with healthcare providers and community groups for steady referrals
- Automated referral system, a structured referral program encourages families to recommend your care home to others
- Consistent PR exposure, regular media coverage strengthens your reputation and increases visibility
Enhancing Your Enquiry Handling
- Turning calls into visits, we train your team to engage effectively with inquiries and increase visit bookings
- Improving the visitor experience, we help you personalise tours and interactions to showcase your care home’s unique strengths
- Follow-up systems, staying in touch with potential residents significantly increases conversion rates
Your Next Move
Our marketing and sales team will ensure your care home is fully occupied with your ideal residents, leading to a higher valuation and greater appeal to buyers.
We handle the heavy lifting, allowing your team to focus on delivering exceptional care while we drive growth. To explore how we can help, book a discovery call with our team and develop a customised marketing and sales strategy proven to increase occupancy and business value.
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